E-COMMERCE | ECONOMY
For a businessman, the first thing that they associate with India is the fast developing Indian economy and the potential that it presents to businesses the world over. The growth in various sectors of the Indian economy including education, pharmaceutical, banking and most importantly the IT sector has ensured that the entire world knows and recognizes the Indian economy's potential to create jobs even in these times of economic recession.
The unprecedented growth has had one further benefit. It has helped India gain recognition as one of the best, global destinations for outsourcing work from any place in the world. While this has also helped the Indian economy gain in reputation and the resultant benefits by creating more jobs, especially in the ICT related sector, it has also helped provide larger businesses in the USA, UK or other developed countries of the world by providing them with a very cheap but highly efficient source of labor also.
One unprecedented benefit that the improving Indian economy has brought about is the wooing back of highly qualified expatriates, who, seeing the opportunities present now in their own homeland opt to come back here and work, or start businesses of their own here. Eventually, this sets up another sub-cycle whereby newly emerged entrepreneurs strive, not only to make their own businesses a success, but also to improve the country's economy.
But with all this growth, one of the most blooming sectors remains the IT industry. The growth of the IT Industry in India is in fact phenomenal and people across the world know about this particular success story. A number of IT businesses, both small and large, by providing excellent outsourcing services, at extremely cheap rates to foreign firms have ensured that the world knows and realizes the potential that is yet available within the Indian economy.
E-COMMERCE IN THE INDIAN ECONOMY
Yet again, to explain this phenomenon, we can talk about the part that E-commerce plays in popularizing India's outsourcing industry. E-commerce is the increasingly popular trend of conducting business online. A number of people and businessmen believe that the best way to conduct business with an off-shore partner is to meet and talk business with them online, and the Internet has made this easier also. One study states that 'E-commerce activities in India were over Rs. 5.7 billion in 2004-05 alone!'
India has cheaper labor and raw materials available and is therefore important to international organizations which, via E-commerce pathways, conduct business here. The most popular of these is usually Business2Business, B2B transactions although direct Business2Consumer transactions are also becoming popular.
Larger organizations in 'host countries', for example a large business in the United Sates will search online for a business in India with which it could work. In this regard, the large business will check out the credentials of the 'client' company and having once been satisfied that the company has the work expertise they are looking for, it will immediately seal a deal with them and work will commence.
USING SEO TO DEAL WITH COMPETITOR
However, along with the economic success there is also a price to pay. There is now definitely also a very competitive environment in the Indian business arena. No matter what sector a business may belong to, if it is out to get E-commerce trade off also, it needs to have an excellent website and excellent content hosted on that website also to try and attract clients or customers.
Generally what happens is that when a new, potential client is looking for an organization with which to work, they will simply run an online search engine scan to discover businesses in India which answer their purpose. But they will not look very far. At most, they will only consider the results which show up on the first page of the search results. To get the client, your organization must show up on the first pages of the relevant search results.
SEO STRATEGIES TO POPULARIZE YOUR WESBITE
To get the SEO India website you want, there are a number of strategies that you could follow. Naturally, you could try practicing these yourself, but hiring professionals for the job would be far easier and better. When hiring a professional, ensure that they use White-Hat techniques to popularize your site. These techniques could include amongst many others, On-page SEO, Off-page SEO, Link-building, Building a Proper Link-Wheel and ensuring the site gets duly popularized.
Have a list of 'keywords' accurately defining your business. Dedicate one page on site to one keyword only. The same keyword should also be included in the webpage's URL, the titles on the page and any tags that are to be on it.
Web content should also utilize that same keyword in the first and last sentences. Highlight important text by making it bold, underling them or putting them in italics.
Videos, podcasts and images also make the page more attractive and draw in traffic which sticks! The longer visitors stay on site, the more you score on search engines' popularity index.
Develop a good link wheel to increase popularity. This basically means that many other sites, besides your own, should point back to your website as a trusted and authoritative one.
There are many ways of developing a link wheel... one simple way is to take part in relevant discussions on other websites, and then in your comment also give reference to your site. This is 'allowed' and definitely helps you get the sort of 'authority' search engines are looking for.
The best way to optimize Off-page SEO is to properly build link backs to your site. However, repeatedly using the same words everywhere you create a link back, will not help, and search engines will only blacklist your site for using 'unethical' means to popularize it. Instead, have the text look natural and unique. Use less than 200 words of unique content for every site where you develop a link back.
Also, popularize your site by speaking about it, conducting webinars or advertising to ensure more people naturally know about and visit the site.
WHY HIRE US?
Trafficspinners.com is one place that you can blindly trust. We have with us a great team of over fifty experts who know very well how to give your site the SEO makeover it needs. Not only that, we have had an amazing, hundred percent success rate in our dealings with all our clients. Then again, we have all the experts on hand to help you get your site aligned as per the SEO India strategies.
SEO India is different to simply altering the SEO Strategies used on you webpage. This is because every site should be optimized to suit the needs of its primary audience. In which case, a website meant for a native Indian audience should suit the local SEO India techniques. Not everyone is equipped to understand native SEO India techniques though. The multi-cultural, multi-lingual, multi-ethnic culture here ensures that only native Indians could address such an audience. But at Trafficspinners.com we have the experts who can deal with any sort of SEO India Strategies that you mean to apply to your website.
In which case, what more are you waiting for? While, some may shrug off the need to use these techniques to attract more meaningful traffic to their site, it is not a wise idea to do so. Traffic is what makes the website important, and it is what makes your business run. No traffic to the website simply means a lack business for you. So try to not live in the Dark Ages, but realize the importance of SEO India techniques and use it to attract more clients online and build up your cyber business also! Contact Trafficspinners.com and get an SEO India website today for a thriving business!